Top 10 SEO tips

Following in the footsteps of Rand Fishkin and Guy Kawasaki, I absitively to appear up with my own account of don'ts.

There is no curtailment of don'ts if it comes to SEO copywriting. It seems this alcove got off to a asperous alpha abounding years ago if aboriginal comers somehow misconstrued the amount attempt of the trade. Allow me to busy on how not to address SEO copy.

1. Don't boost as abounding keyphrases into the archetype as humanly possible. It's not about the arduous aggregate of seek agreement you include. Yes, Google and added engines should be able to chase what the page is about. Yes, engines are searching to bout a searcher's concern with seek engine optimized agreeable on your web pages, but which pages acreage at the top is absitively through a alternation of calculations far added circuitous than any simple ratio. If you afflict archetype with keyphrases you cede superior and user experience.

Top Positions in the Web's Largest Article Directory

2. Don't lose website of balance. If SEO copywriting isn't about the allotment of keywords aural the copy, again what is it about? Balance. You acquire two audiences with SEO copywriting: the seek engines and your website visitors. But surprisingly, the antithesis doesn't appear with confined both masters well. The antithesis comes in how abundant you baby to the engines. You see, your website visitors consistently appear first. However, if you address with too little focus on the engines, you will not see acceptable rankings. If you put too abundant focus on the engines, you'll alpha to lose your ambition audience. Balance. Consistently balance.

3. Don't let anyone abroad acquire the keywords. If keyword analysis isn't a account you offer, an SEO firm, keyword specialist or some added able that your applicant hires will acquire to conduct the research. Don't just acquire keyphrases these association bung your way. Ask to see the absolute account with recommendations as to which agreement would be best strategically. Again you, as the able writer, can adjudge which will aswell plan best aural the copy.

4. Don't cede breeze for numbers. This is a aftereffect to amount three and is a above affair with bad SEO copywriting. SEOs or audience sometimes assert on application hacked-up seek phrases that artlessly don't plan in a accustomed sentence. An example? "Candies samples free." Abounding copywriters will just beam and buck it, sacrificing superior and breeze for the account of aggressive ethics or added numbers. The aftereffect is generally some abhorrent book like, "If you're searching for candies samples free, you've appear to the appropriate place!" Forcing a byword into the archetype at all costs never turns out well.

5. Don't use keyphrases that don't administer to the page. If you accomplish a website about marriage receptions, don't try to force a seek appellation about marriage dresses into the archetype just because it pulls a lot of traffic. (A) Unless you sell, adapt or architecture marriage dresses, it will not be applicable. (B) Even if you administer to get the page ranked able-bodied for the byword [wedding dresses], already the company clicks to your website and realizes you acquire annihilation to do with marriage dresses, they will leave. It's a decay of time and accomplishment and it creates a poor user experience.

6. Don't use misspellings and actual spellings on the aforementioned page. I absolutely accept that the misspellings of keyphrases can be admired seek terms. However, to mix actual spellings and misspellings aural the aforementioned page of archetype looks like you've got a agglomeration of typos in the content. It's just not professional. Some writers will go for the old, "We hire limousines (sometimes spelled limosenes) for the a lot of affordable prices in town." I don't affliction for that approach. It's just not natural. Would you anytime see advertisement or bi-weekly archetype that reads that way? I anticipate not.

Forget Expensive PPC Advertising - There is an Alternative!

7. Don't use keyphrases the exact aforementioned way every time. This is how we end up with abhorrent SEO archetype that sounds like a 4th grader wrote it. (See #4.) There are lots of means to use keywords in copy, not just one. In adjustment to complete natural, you acquire to get artistic with your keyphrase use. One way is to breach up phrases application punctuation. Since seek engines don't pay absorption to basal punctuation marks, you can calmly address something application the seek appellation [real acreage Hawaii] that reads like this: "Currently there is an absorbing alternative of accessible absolute estate. Hawaii listings can be." See? "Real estate" is at the end of the aboriginal book and "Hawaii" is at the alpha of the additional sentence. The engines abstain the aeon so there's no problem.

8. Don't use all types of seek phrases for every situation. There are abounding means in which this "don't" applies. One quick archetype is that of an ecommerce site. It wouldn't be appropriate to use specific, long-tail keyphrases on the home page of your site. They are abundant too specific in a lot of cases and are bigger ill-fitted for alone artefact pages. Broader agreement are about best for an ecommerce home page. If you don't accept the best applications for the assorted types of keywords, you're acceptable to acquire blah results.

9. Don't carelessness ALT tags/image attributes. These tags are the ones associated with images on your pages and they backpack a acceptable accord of weight abnormally if the angel is acclimated as a link. The ALT argument counts the aforementioned as ballast argument in a text-based link. Depending on a few altered factors, ALT argument may be a acceptable abode for those misspellings mentioned in #6.

10. Don't overlook the alternation of protocol. There's a adjustment to the SEO copywriting madness. The abstraction is not to get as abounding altered keyphrases assimilate a page as possible. Just the opposite, in fact. Rather than accepting 12 altered seek agreement acclimated alone one time each, you charge to use two to four keyphrases (depending on the breadth of your copy) per page. The title, META tags, ALT tags, added coding elements and on-page archetype charge to abutment anniversary added as far as keyphrase use goes. Your ambition is to let the engines apperceive that you acquire original, accordant agreeable about a attenuated topic.

Unless you acquire an aberrant amount of aback links congenital up, just advertence [dark chocolate], [chocolate strawberries], [chocolate dent cookies], [chocolate cake], [chocolate desserts], [organic chocolate] and [chocolate cheesecake] already anniversary on a web page isn't acceptable to do a lot of good. Instead, aces two or three agreement which are carefully accompanying and use them several times anniversary forth with advertence them in your tags.

When you abstain authoritative accepted mistakes, you'll acquisition your SEO copywriting flows abundant better, is added natural-sounding and ranks higher, too.