Media
buying is actually a process of multi-platform ad space negotiations, buying,
and arrangements to find the most profitable placement at lowest price. Media
buying falls into paid category which refers to buying media space and time to
deliver ads to the target audience. Media
buying services are time-tested and meaningful technique to improve
sales, conversion rates or brand awareness.
Pre-Launching
Advertising
strategies are not built overnight. The most time-consuming process is the
stage of preparation and careful planning and in-depth research. In this stage,
media buyer makes relevant decisions. The core focus is ensuring that media
outlets can fit advertising goals. First of all, you need to know clear insight
of customers and find out who they are. Figure out your potential competitors
and know about their media buying plan.
Launching the
Campaign
During
the launch stage, they key responsibility behind media buying is ensuring
constant monitoring of performance and effective media delivery. It is vital to
analyze what works best and what doesn’t, on the basis of making further
decisions. Ensure that advertising is seen in the location you want.
Post Launch
Reflections
The
post campaign stage reflects and focuses on what is good and what not in the
advertising campaign in terms of media space, delivery, ROI, overall
performance and customer engagement. Here,
you need to gather as much data as you can and review granular reports and
statistics to see weak and strong points of campaign. Analyze effectiveness of
media and whether it has generated expected revenues.
By
having all the data and insights, you need to use it. Data is helpful to build
algorithms in digital space to optimize ad campaigns and offer better
targeting. Data is the best friend for a marketer. So, you need to look at it
well.
