Do
you have a great strategy for social media
marketing services in 2019? If not, you are not alone. It is because
2018 was not that good for social media marketing. Facebook was filled with
controversy because of privacy concerns and algorithm changes. Finally,
Instagram has rolled out a range of business features and also made a record of
one billion users. When the brands grow stronger, launching seemingly conscious
campaigns doesn’t even scratch its surface. One thing that matters most is
having a strategy. To keep your brand from being sidelined, here are the steps
to develop a robust social media marketing plan.
Set goals to
address biggest challenges
First
of all, you need to find out what you want from social media. It may be more
socially active users. You need to set achievable goals. Don’t shoot for new
one million Instagram followers at once. Tackle smaller, practical goals to
scale your efforts in both affordable and reasonable way.
Know your audience
It
is not easy to make assumptions. Thanks to large number of demographic
information and social media analytics, you don’t have to do anything else. You
need to know so much about your audience to influence your strategy of social
media marketing.
Make your important metrics
No
matter what you are going to sell, your social media marketing plan should be
based on data. You need to focus on social media metrics which counts. While
shares and likes are great to have, they amount to a bit more than vanity
metrics if they are not going to result in sensible engagement.
Engagement
metrics are vital to build lasting and meaningful relationships with the
followers. It is great to have likable and meaningful content and large
audience. Post reach refers to unique users who have witnessed it.
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